So, you decided to open a beauty salon, SPA-salon, wellness center. Your idea is already painted in detail in the form of the concept and are ready to implement ideas. Here there is a question of writing a business plan looking beauty salon, SPA-salon. Altavista has firm opinions on the matter. Often encountered an opinion that the business plan only for the investor, and if Salon opens on equity ownership, then you can do so. Unfortunately, not enough. Of course, the business plan for a beauty salon owner somewhat simpler than for the investor, however, is based on it you will analyze current operations compartment after opening. Of the entire model structure of the business plan, you will need to work especially following Issues: Market and marketing strategy: the features of this industry, analysis of the needs of potential clients, a description of its main competitors, the presence of strong competition may require substantial marketing effort and, consequently, increase the payback period. Management and marketing of services differs significantly from management and marketing of goods. What is the main difference? Greater involvement of clients in production process - customer behavior can help or hinder the quality of services - location and opening hours should be convenient for customers beauty - interior room should be attractive and convenient for customers Employees salon and clients are always participants in services - to manage the conduct of the cabin, because it affects the feeling of satisfaction from the services of customers - employees of the cabin, apart from professional skills, must have the skills to communicate with people - customers of a salon must belong to the target audience difficulty in ensuring consistent quality of services - should be more careful to make selection of personnel for work in a beauty salon, it is most important for the SPA-salons and wellness centers - improving the professionalism of staff motivation to work, psychological readiness for working with people clients is difficult to assess the quality of some services - it is necessary to form a trusting relationship with a beauty salon customer - is constantly forming "taste" of the client, helping make him the right choice Other factors - seasonality in the beauty salon services, deteriorating weather conditions, etc.